First impressions count in everything but even more so in property. A recent survey conducted in the United States established that a client’s first impression is formed within the first 30 seconds of the viewing. One might consider it as a love at first sight...
Well, if it is, then let us try and understand the chemistry. When we acquire a property we are purchasing an investment as well as a lifestyle. The latter makes the choice and sale an emotional one. Therefore this is where the secret lies: Creating a lifestyle that sells.
When presenting your home take some time to step outside your own front door and approach your own home as if it is your first time… literally! Look for the things you have learnt to live with. The front entrance is really so important when making that first impression because it is really the face of your home. The following are some easy improvements to help give you a facelift at a minimal cost:
- The front garden should be clean and tidy
- Clean, repair and illuminate the walkway
- Give a fresh coat of paint to the façade
- Paint the main door or restore its luster by polishing the hinges and knobs
- Fix broken windows and keep the glass crystal clear
- Accessorise and decorate with pots and hanging baskets if possible
- Put out a clean new welcome mat
On the other hand, inside, the property should be neat and tidy, all paintwork should be clean and free from cracks and stains and chips should be touched up.
When selling your home, colours should be kept light and neutral. In addition to the obvious, there are a number of simple but highly effective sensory tools you can use to create a pleasant ambiance. Creating an exciting and saleable interior can be accomplished at a surprisingly little cost.Studies have shown that people react positively to properties shown under bright light. Even during the day leave the curtains wide open; remember you are used to how bright your property is but your potential client is not. At night switch on all lights and, replace any fluorescent tubes to avoid making the place look dull. Classical music playing softly in the background can create tranquil atmosphere of serenity – otherwise go for peace and quiet, avoid loud noises, barking dogs, children and the television.
Smell has more impact than you might think. It can work either for or against you. It is therefore very important to make sure that the property, especially the kitchen and bathroom is thoroughly cleaned. Lemon oil or fine polish on your furniture certainly add to richness. Or maybe you can bake a cake – not only will it make the house smell more welcoming but you can share a piece with potential buyers over tea or coffee whilst discussing the house. Alternatively, for a delicious, homely feel, one can consider placing a dish of vanilla in a warm oven to create an aroma similar to that of freshly baked bread. Freshly brewed coffee has the same effect. For those of us who are in a constant race against time, a ready to bake cake can do the trick. Placing flowers throughout the house also enhances the aura.
A few small cosmetic improvements can have an enormous impact on the way buyers react to your property. This does not necessarily mean that you will get more money, but a little effort can make all the difference in attracting buyers – particularly in a very competitive market as ours, or if you need to sell quickly. After all, if you saw two identical properties but one, as opposed to the other, was neat, clean and peaceful – which one would you choose? The choice is obvious. Small things do make a difference in creating the right "feeling".
Remember, potential buyers will form an opinion about your home in the first 30 seconds – so it’s important to ensure that it’s a favourable one. A house that is neglected feels unloved and uncared for. Prospective buyers will be put off – conclusion to which could be a possible loss of time and money.
The key is not to try anything too big – otherwise you’re almost certain to lose money. If, for example, your home needs a completely new roof, then the most sensible option is simply to adjust the asking price accordingly.
Source: timesofmalta.com